Welcome to this complete step-by-step guide on how to become a successful online casino affiliate!
(If you are an online casino affiliate already and just looking for new program deals click here to view all casino affiliate programs.
My name is Carl Mansson and I have been working as a casino affiliate for about 6 years.
On my journey to become a successful casino affiliate I have stepped on many slippery stones but through learning and experience, I managed to get by!
In this guide, I will teach you everything you need to know in order to get started as an affiliate in the online casino niché.
(I will use affiliate links in this article to the different casino affiliate-related products, however, this will not affect your deals or spend in any way, it will simply reward me for referring you.)
So let’s get started, shall we!
First of all, it’s great if you sign up completely free at Matching Visions. Need for speed? WP Rocket is a must-have for any webmaster to get your site super fast, People Per Hour, and Top Content. These four services will help you with all you need to become an online casino affiliate.
- Great casino deals in one place at Matching Visions (These deals are way better than standard program deals.)
- Great gambling related content from TopContent for all languages.
- People Per Hour – They will help you build casino lists and other stuff that you may have a hard time with doing yourself on the sites.
1. How it all works
An online casino affiliate is someone who in one way or another sends new depositing customers to a casino online.
So how does the tracking of new customers work?
When signing up as a new affiliate with an affiliate program you will receive tracking links. These links will track the registrations and activity of players sent through this link.
This is how the operator knows what your commission is going to be and can track the deposits, bonus costs, and revenue generated by each customer.
2. How to get players to sign up using your links
So, we figured the science behind how the money is actually made, great.
Now for the main questions, how do we get real people to sign up through my link?
Very good question!
Now, this is where you can get creative but there are generally some popular ways to do it that require hard work but are very rewarding.
The most popular ways of acquiring new casino depositors are:
SEO affiliate (Search Engine Optimization)
This means that you build one or several websites that you want to rank in Google for search terms related to different casino terms. (This is the absolute best way to succeed in affiliation as apart from the website, hosting and link acquisition costs the traffic you generate is FREE of charge.
(Also, I am a pure SEO casino affiliate myself so the topic of this guide will be around this method.)
So, advantages with doing SEO affiliation:
- Organic traffic is free.
- Nobody knows the Google algorithm which means you can compete with any company and succeed.
- You can implement your SEO strategy for any product and niché. Knowledge is very sought after by companies so if you give up, you might have gotten enough experience and track record to keep working as an SEO.
- You can make shit loads of money without working.
- When you rank and send customers the business is completely passive if you want, of course, most people want to expand and keep increasing the cash flow with new projects or improving current projects further.
Disadvantages with SEO affiliation:
- Long learning curve.
- Takes a lot of time even if you are doing it correctly, and you also never quite know if you are doing everything correctly which is a part of the “sport”.
- An ever-changing algorithm from Google, which means you got to stay up with new directives and may suffer penalties and lose rank if you don’t or even if you do (Google doesn’t always make sense).
To get more insight into what SEO affiliate marketing is you can read here.
PPC affiliate (Pay Per Click)
A PPC affiliate sometimes called a “media buyer” is someone who buys traffic for money and then wants to convert the traffic to make more money out of it than it cost.
To keep a good margin in the casino industry or in any industry really is very hard as an affiliate as you compete with the operators themselves (the owner of the products) who has better margins than you on the end products and therefore can place a higher PPC bid than you and still have a margin.
It can work though, but from my experience, the people who are doing PPC have extremely high secrecy about their exploits and strategies and if anybody finds a hole to make money, they nuke it until it’s completely tapped and then move on.
It’s a very hard industry for sure and requires quite a bit of capital to begin with so it’s not recommended for beginners but rather for professionals who have a deep understanding of PPC campaigns and how to properly use them.
Advantages with PPC affiliation
- If you for some reason do succeed with it it’s probably the fastest way to live from casino affiliation.
- If you find a hole to dig money with you can often make the big bucks fast by exploiting it.
Disadvantages with PPC affiliation
- Very hard, requires a deep knowledge about PPC, Google / Facebook Ads etc.
- High risk to lose money while trying it.
Another way to work with casino affiliation is if you are an E-mail marketer.
However, this does as you may guess require you to sit on a lot of double opt-in E-mails.
There are good ways of building E-mail lists though, and you may even be able to combine doing PPC or SEO affiliation to at the same time build an E-mail list that you can use for affiliation.
I do this and I can truly recommend working a lot with E-mails as it is a great way to retain visitors to your site.
Figure out what your visitors really want and use this as a sales pitch for them to sign up for your newsletters.
The services I myself use for E-mail marketing is Aweber for handling the leads and sending E-mails and Optinmonster to generate them with beautiful opt-in forms.
If you are going to do SEO casino affiliation, E-mail opt-in forms is a must-have in my opinion!
3. Building your first website
It’s rare that a casino affiliate only makes one website in their career (unless they have a good developer or team of developers).
So don’t be too hard on yourself about making your very first website look amazing.
It’s not going to look amazing, and you can often get bits and pieces from other affiliates by asking enough.
For the LOL’s, here is a screenshot of my very first casino affiliate website that I made back in 2015.
Nowadays my projects look a little bit better as you can see in the following screenshots of our casino guide Gambla.com.
For Gambla we do have developers working on our site but this is all due to making enough money with average-looking sites to actually be able to hire great developers to make your sites amazing!
Do only what needs to be done in order to get you money, and with money you can do anything.
Enough with the stories.
What you need to do is to get yourself a good web hosting service, a domain, and a WordPress theme to get started.
The “CMS” content management system you should pick to make your website with is WordPress for ease of use and it also works very well with Google. Some of the biggest sites on the planet like Apple.com and such websites are all built-in WordPress.
To get set up with your domain, hosting and WordPress just go on live chat with your hosting provider and they will help you out.
I myself would use 4UKhost for UK domains / hosting and Misshosting for domains / hosting in all other GEO’s.
If you are using these hosts they have great support that will help you get WordPress up and running on the domain that you are purchasing with them.
Learning WordPress and getting your first site ready
I recommend WordPress for doing your casino affiliate website. It’s a great CMS and gives you a lot of freedom making and developing your site as time passes.
It’s important that you learn the basics of WordPress so that you can manage your website and If you have a lot of time and enjoy making websites you can practice your web development skills and make your very own affiliate site.
Our official content partner is TopContent.com, you can sign up here and simply register to get good prices on SEO casino and gambling content.
My recommendation, however:
As for the absolute best chances of making it in casino affiliation as a beginner, I recommend you to get cheap help in order to make you a very basic 4 template website.
The 4 types of pages you need for your site are:
- Homepage template (displays what content is on the site) Some people also use this page as the main page to rank, I don’t.
- Subpage template (these are the pages you want to rank in google, they should be the best pages and of course contain casino listing tables.)
- Blog article template (Blog articles are great for targeting smaller words and keeping your site updated with new content every now and then) OBS. don’t confuse this with the content freshness you want to update and keep your subpages fresh with new content and updates as often as possible.
For the best cheap web developers, I recommend hiring a freelancer on PeoplePerHour.com.
I think it should be fairly easy to get this done for around €$£ 200-400.
This is probably going to be the best investment you have ever done if you dedicate yourself to becoming a casino affiliate.
What to tell the web developer making your site:
What’s good is that you can simply show the developer examples of already ranking affiliate sites you want your new site to be similar to, the more simple the site is the cheaper it’s going to be.
I would recommend not copying any other affiliate so it’s too similar as they might get angry once your site gets bigger and makes money.
On your site, you need to be able to write text + have a list of casinos with an option to display features and terms and conditions as well as a play button that you can use to send the customers with.
These are the very basic things an affiliate site needs to have. Google around the words you would like to rank for in order to get inspiration about more details you may want to have on your new awesome casino affiliate site.
Make sure to learn the basics of WordPress as soon as possible as this will make your new affiliate life so much easier!
This video is great for taking your first steps as a junior Web Developer!
4. Partner up with casinos and get your tracking links
You are very close to being an online casino affiliate now!
You have a site with a casino table but you don’t have any partnerships ready yet.
If you made it to this stage of the guide, you are already one I truly believe will make it great, not many people I know made it as far you have now!
So, time to get you set up with some casino partners! I have arranged a referral deal that is great for both you and me for a few casino affiliate program, when signing up through the link below you will automatically start off with a great deal of 45% Rev Share. I will get paid a total of 5% of the money you make EXTRA from the casino as a referral bonus (It is not taken from you rev share reward)
(You will get 45% rev share of referred player losses minus the admin fees and taxes of the casino and market)
All you need to contact and tell the affiliate program is that you got referred by “Dreamlead” to make them set the rev share for you.
I would truly recommend getting skype as this is what everyone in this industry use, and you can also add me on skype: carlmansson92 and I can send you the contact details of each program’s affiliate manager.
Top casino affiliate program deals
Matching Visions – All casino deals in one and the same place, very recommended! – Sign up here!
Fullcream Affiliates – 45% revenue share – Brands: Slotnite, Hello Casino, Gday Casino – Sign up here!
Dreamteam Affiliates – 45% revenue share – Brand: Jonny Jackpot, Captain Spins – Sign up here!
Egamingonline – 45% rev share – Brands: PlayOJO, Slots Magic, Dreuck Gleuck, Ahti Games – Sign up here!
Genesis Affiliates – 45% revenue share – Brands: Spinit, Sloty, Vegas Hero, Casino Cruise, Casino Gods, Spinrider – Sign up here!
MaxAffiliates – 45% revenue share – Brands: SlottyVegas – Sign up here!
21 Partners – 45% revenue share – Brands: 21.com, Justspin.com – Sign up here!
I will update this list with time if you want great deals for more casinos just add me on skype and I’ll hook you up!
When you have signed up you will be able to log in to these programs and enter your payment details and see the dashboard of how many sign-ups and first depositing customers you send each month.
It’s from this login you will also be able to get tracking links to the casinos.
These links are then to be placed on your website, to make the tracking links look a bit nicer I would suggest you get a WordPress plugin like pretty link.
How tracking links look without pretty link example: wlshadowbet.adsrv.eacdn.com/C.ashx?btag=a_567b_128c_&affid=281&siteid=567&adid=128&c=
How a tracking link will look with pretty links: exampledomain.com/visit/shadowbet
Time to make it rank
You are now all set with a website and have placed tracking links to various online casinos on your site.
What to do next?
Well, this is the part no one truly knows yet a lot of us do succeed. Making an SEO strategy that works.
It’s not entirely true that the SEO work begins now. SEO is the whole site, how you send customers to casinos as well as how you build backlinks to your website.
But in order to understand SEO, you should try to think logically about how it is possible Google may figure out what website is the best one for searchers.
A big factor that I think about a lot when trying to rank my websites is Pogosticking.
Basically, this is the % of clicks your website gets that does not find the answer and goes back to google to try to find their answer on another website.
You want to avoid at all costs that searchers don’t find anything they can use on your site and go back to search results. This is one factor you can be very creative with.
If you are looking for a great gambling affiliate program check out Neto!
In a very competitive niché like gambling, you need backlinks and you need to get them in every way possible however you need to make sure that they are relevant to your topic which is gambling or that figure out how to make the backlinks relevant.
Oh yeah, if you don’t know what a backlink is, it’s a link from another page on the internet to your site that you are trying to rank in the search engines.
So how do you get backlinks?
Many affiliate programs offer so-called testimonial links where you can write a few words about your partnership with the program and they will link back to your site.
Some affiliate programs will demand placements on your site or that you first sent them a few customers in order to do so. But in most cases, you can simply persuade them to place your link on their page.
Here is an example of how testimonial backlinks look.
Where else can you look for backlinks?
The good thing about the internet is that there is a whole lot of information on it!
With tools like Ahrefs, you can in many cases see where a certain site has backlinks already.
Simply insert the URL of a site that ranks on keywords you also aim for in Ahrefs and see where that site has backlinks.
Then you just contact the sites where this ranking site has their backlinks and ask what they want in return for a backlink to your site!
You can also use free blog services or make additional websites in order to get more sites to link to your own or trade with your friends in order to get as much link power as possible without actually paying for it.
Psst. you can also get it from great sites such as Apple, Microsoft, Google and Amazon!
Friends are important in affiliation
One of the main reasons I am sharing this knowledge in this guide is that the most valuable asset you can have in this business is friends that also are affiliates.
This goes a long way with everything from free link trades to, exchange of knowledge and mentorship. See things from different people’s points of view.
This industry evolves every single day just as Google’s algorithms, so to get perspective from various people is super important as someone else might have noticed something that worked or didn’t work for them.
This is all very good information for you to learn from!
When you have managed to get some ranks and you are actually sending customers it’s time to get paid.
The best practice here would be to save up maybe 5k USD / euro in the affiliate backend. When you have that in-store, start a company and take the funds to your new company bank account.
You are ready, let’s go!
That’s it for now! With this information, you should be able to get started with your very own passive income casino affiliate business.
But I am sure there is plenty of questions that will come up if they haven’t already so just add me on skype: carlmansson92 and message me. I will answer everyone as soon as I can!
If you know anyone else looking for good casino affiliate tips, feel free to share this article with them, and of course. I do not mind if you build your blog and link it to this page as a good casino affiliate guide!
Some of the casino sites made by readers of this guide
Zamsino International is one of the most reputable casino guides in the iGaming world.
GamblersUSA.com is a US-focused online casino guide, focusing on all licensed casinos and bonuses available legally in the United States.
Best of luck and talk soon!
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(This article contains affiliate links)